We've been speaking to Andy Dodd from Flipside Cocktail Club on Whiteladies Road about his experience running events. 

Why do you run events?
We run tasting events and experiences to fill empty spaces and fill quiet times at our bar. It's fresh revenue and it brings new people through the door when we're quiet. Events are the perfect platform to show we're passionate and knowledgeable about what we do. They can reach a different audience compared to our bar customers. Also, customers from outside of the city are looking for something different to do when they visit Bristol.

A great event experience can deliver positive reviews on Google and Facebook and it's important to increase these to build our online reputation, especially Google reviews. We ask our event customers to leave reviews and give them incentives to do so. Sometimes we get sponsorship from brands and when they see positive feedback it makes it easier for them to support our future requests for support. 

What is the most effective way to promote events?
For us it's Facebook. We have a genuine amount of Likes on our page and we run targeted Facebook ads to 10,000 local people in our target demographic. If we work in partnership with sites like 365Bristol, we'll get twice as many people interacting with our posts. Changing our ad messaging is important instead of pushing the same message, so develop a campaign using different images and text for event ads. Use multiple images, budget as low as £2 a day per ad and see which ones are most effective. 

What advice can you give to other independent business owners?
Have a good idea and do something different that you're passionate about and can really get behind. Don't just do something because someone else is doing it. Get support out of brands, join the Barbie group for networking with other Bristol based independent businesses and see if you can collaborate with other independents in the city. 

We're inviting event organisers, promoters, venues and independents to sell tickets on Tikk - a new app offering simple, secure ticketing. If you currently run events, or plan to in the future, sign-up for exclusive early access.